Wednesday, May 6, 2020

Public and Private Sector - 5048 Words

â€Å"Private and public sector management differ only in context, but this difference is significant.† George Boyne in his article â€Å"Human resource management in the Public and private sectors: An empirical comparison† explains with empirical evidence how even though private and public sector management differs in service ethos but this difference is significant which impacts the tradition, culture and practises of both the sectors. Over the past two decades many different interpretations and perceptions have come into play on the similarities and differences between private and public sector management. Public sector management before the 1980s was found to be working more on a Weberian centralized model where you would find a†¦show more content†¦Baldwin 1991). The major differences between a private and public management is ownership, funding, public interest and mode of governance where public organisations are controlled collectively by the members of political community and depends on the political authority for its activities. This results in the political forces having a greater impact on the direct power of the public sector organisations. On the other hand, private organisations are owned by shareholders and entrepreneurs and the controlled or guided by the current global market forces. Public organizations are funded by taxes paid by citizens whereas the private companies are funded by customer fees and spending. However, Bozeman (1987) claims that, all organizations are public because they are all affected by political authority whether they are public or private. It is the political system that imposes more constraints rather than the economic system. Goal is another factor which underlines the distinction between a public and private management. The understanding of ‘profitability’ goes a long way with the private companies having the main goal to sell their products in the market as oppose to public management. As a result, there has been considerable criticism on the various government agencies for their attempt to bring public management into line with private management. For example, Stewart and Walsh (1992, p.Show MoreRelatedPrivate Sectors And A Public Sector1399 Words   |  6 Pages Two private sectors and a public sector were selected for collecting data for this entire study. In those the first stage data were collected in the form of participant observation ,which carried out from Medical trust hospital (private sector), Kochi and Medical college hospital (public sector, Thiruvanathapuram. In the second stage, the participants were recruited for semi-structured interviews from Cosmopolitan Hospital (private sector), Thiruvanathapuram and Medical college hospital; theRead MorePublic And Private Sector Accounting1357 Words   |  6 Pagesappropriateness of adopting the private-sector accounting standards and practices to the public sector. Some researches support there is no distinction between the public and the private sector. For example, McGregor (1999) thought these two sectors are primarily similar in physical characteristics of assets. However, the against side believes that in some public activities, the application of accounting standards for publi c sector entities is inconsistent with the business sectors (Guthrie, 1998; BartonRead MoreThe Between Public And Private Sector1030 Words   |  5 PagesIt’s no secret that managing in the public sector differs from managing in the more flexible environment of the private sector. Often the environments in which public sector managers operate can cause it to be difficult to succeed. Public organizations are highly-visible environments and managers need public sector employees to be highly productive and engaged if they are to succeed. Understanding what motivates employees is vital in attempting to yield a high level of productivity from them. ThereRead MoreCoexistence of Private and Public Sectors1989 Words   |  8 PagesEconomic Policy (NEP) (Russian: Ð Ã ¾Ã ²Ã °Ã'  Ã' Ã ºÃ ¾Ã ½Ã ¾Ã ¼Ã ¸Ã'‡Ð µÃ' Ã ºÃ °Ã'  Ð ¿Ã ¾Ã »Ã ¸Ã'‚Ð ¸Ã ºÃ °, Ð Ã ­ÃÅ¸, Novaya Ekonomicheskaya Politika) was an economic policy proposed by Vladimir Lenin, who called it s tate capitalism. Allowing some private ventures, the NEP allowed small animal businesses or smoke shops, for instance, to reopen for private profit while the state continued to control banks, foreign trade, and large industries.[1] It was officially decided in the course of the 10th Congress of the All-Russian Communist Party. It was promulgatedRead MorePublic vs Private Sector2261 Words   |  10 PagesIntroduction 2 What is Serving It Right? 2 Public Sector Administration of Serving It Right 3 Public Sector Employees versus Private Sector Employees 4 Monetary Wages and Benefits 4 Private Sector Administration 6 Risks 6 Benefits 6 Jobs 8 Conclusion 8 Bibliography 9 Introduction The question is not why the public sector can’t continue to administer the SIR program, it is how the private sector can do it better. The public sector focuses on providing services to communitiesRead MorePrivate Sector : Apple Inc. Public Sector975 Words   |  4 PagesF Private sector: Apple Inc. Public sector: Walt Disney Company Apple Inc. is an influential and pioneering American multinational corporation that designs and manufactures consumer electronics. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, having the headquarters situated in Cupertino, California, United State to develop and sell personal computers. It merged as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007. LeadingRead MoreCompetitive Advantage For Private Sector And Public Sector3598 Words   |  15 PagesTable of Contents Table of Contents 1 1) Competitive Advantage: 2 1.1) Private Sector and Public Sector: 2 1.2) Michael E. Porter’s Generic Strategies: 2 1.2.1) Cost Leadership 3 1.2.2) Differentiation 3 1.2.3) Focus 3 1.3) Competitive Advantages in Private Sector and Public Sector: 4 1.4) Resource Based View Approach: 4 †¢ Valuable: 5 †¢ Rare: 5 †¢ Inimitable: 5 †¢ Non-substitutable: 5 1.5) John Kay (1995) Model: 5 2) Hyper Competition in Business: 6 3) Corporate Strategy: 6 3.1) Dell’s CorporateRead MoreInformation About The Private Sector And Public Sector1899 Words   |  8 Pages4. Meta-Data Collected Used By The Private Sector Public Sector 4.1 Important Security Issues Collecting, mining and storing information has become a huge commodity in today’s fast-paced technology centric world. Information has transitioned from ancillary data to lucrative assets that can give a company a competitive edge or provide the means for governments to combat threats against critical infrastructure. In most cases, the data has legitimate uses for both enterprises and government agenciesRead MorePrivate Sector vs Public Sector Accounting3812 Words   |  16 PagesPRIVATE SECTOR VS PUBLIC SECTOR ACCOUNTING STANDARD 1. INTRODUCTION The global financial crisis has demonstrated that the public sector as well as the private sector needs the highest quality accounting standards. Around the world, accounting in the public sector is practiced in diverse ways and struggles to achieve comparable standard in accountability and transparency. The Securities Act of 1933 gave the commission the authority to prescribe accounting standards to be followed by the companiesRead MoreThe Private Sector Public Sector Cybersecurity Issues Essay952 Words   |  4 PagesIntroduction The purpose of this study is to explore the Private Sector-Public Sector Cybersecurity Issues, when focusing on the use and collection of meta-data. Meta-data is the big-data collection of information about consumers to determine customer’s habits and personal information. This will be explored through an analysis of Facebook and social networking. With this collection of information, the issue of who owns, use, and access the information has arisen. Also the issue of privacy, and

Tuesday, May 5, 2020

Change and Choices in Two Romantic Relationship - myassignmenthelp

Question: Discuss about theChange and Choices in Two Romantic Relationship. Answer: The two pieces of writing-Doris Lessings To Room Nineteen and Ernest Hemingways Hills Like White Elephants describes romantic relationships prominently and are chosen for comparison and contrasting. The similarities between the both stories are highlighted-Susan and Jig was lonely at heart and wished to make decisions about their lives on basis of their choices. The similarities in both pieces of writing are about the atrocities afflicted on women by patriarchal society while the contrast is about the circumstances in both the stories. Readers will be able to learn the dominating role of men in romantic relationships. In Hemingways story, The American man trying to convince Jig with romantic words, Well, I care about you I love you now. You know I love you (p.644).In Lessings story, Susan and Mathew commend themselves on the fact that they are well matched. They feel that the reason of this bonding must be their love for each other that holds it all together. They love each other? Well, that was nearest it. If this wasnt a centre, what was? (p.865).Both stories depict a similar situation when Matthew asked Susan Im not putting any sort of pressure on you. Are things going to go on like this? (881). Similarly, In Hemingways story, The American man said to Jig, I think its the best thing to do but I dont want you to do it if you dont really want to? (644).The quotes portray vividly that both male partners care about their female partners. Moreover, both women are reluctant to discuss the troubling situation confronted by them; Susan tries to avoid confronting by making vague and idiotic comments, wh ile Jig requests her partner to stop talking. In comparison, one significant difference that can be marked in the stories, of course, are their circumstances such as in Hemingways story, Jig and her partner discussing the abortion and man convinces the woman by saying its Perfectly simple and everything will be normal after the abortion. This can be contrasted with the other story- Lessings ceases to have a life besides her family, while the husband stays more absent from home. Matthew returns home late after a party, confessing that he has slept with a girl. This incidence distanced the couple and their relationship changed afterward. Susan rents a room in London and tries to find solitude. Susan makes a decision to kill herself in room 19. In Hemingways story, Jig portrays dilemma about the choice of abortion, when she said, And if I do it youll be happy and things will be like they were and youll love me? (p. 644).This quote vividly reflects Jigs compulsion to make the decision of abortion just for the sake of her partners lo ve. On contrary, Susan says in Lessings story, Im a different person. Im simply not myself. I dont understand it(p.871). These phrases vividly reflect the sharp contrast of the emotional state of both women toward their partners. In Doris Lessings Story To Room Nineteen, it is clearly depicted that the social culture in London imposed restrictions on women. Susan went insane when she found that her husband was having extramarital affairs. Susans journey of self- discovery throws light on the fact that social restrictions on women in London proved to be detrimental for the emotional and physical well being of women who were compelled to play the role of housewives confiding themselves to serve the needs of household, husbands and children. Similarly, in the story Hills like White Elephant by Ernest Hemingway, Jig is emotionally manipulated by the American man to undergo an abortion. Jig feels tired of letting his man be his guardian and dictating terms on her. Her man makes every decision for her and he seems to be quite ignorant about Jigs feelings. Both the stories depict the atrocities inflicted upon women by patriarchal society.The contrast in the stories depicts that dilemma is demonstrated by Jig to make choice about abortion and Susan made a choice to attempt suicide. Both the stories ended up depicting the submissiveness of women and emotional torture of the patriarchal society is also reflected in both the stories. Work Cited Hemingway, Ernest. Hills like White Elephants. The Norton Anthology of short Fiction.8thEd., edited by Richard Bausch and R.V. Cassill. New York: W.W. Norton company, 2015. Print. Pp. 642-646. Lessing, Doris. To Room Nineteen.The Norton Anthology of short Fiction.8thEd., edited by Richard Bausch and R.V. Cassill. New York: W.W. Norton company, 2015. Print. Pp. 863-886.

Saturday, April 11, 2020

Chappaquiddick Essay Example

Chappaquiddick Essay On the night of 18/19 July 1969, twelve people attended a no-spouces party (Meyer Macon Morehouse et al.) on Chappaquid*censored*, a small island off the coast of Marthas Vineyard, Massachusetts. Two of the partygoers fell victim to a continuous deception. Mary Jo Kopechne who would have not lost her life but for the inexcusable misconduct of Ted Kennedy. The other partygoer, Senator Ted Kennedy, lost his chance of ever reaching the White House due to his web of lies. Bobby Kennedys Presidential campaign had been ably assisted by the Boiler room girls. A team of young women who were completely dedicated to the Kennedy cause. They were: Mary Jo Kopechne, Rosemary Keough, Nance Lyons, Mary Ellen Lyons, Susan Tannenbaum and Ester Newburgh. More than just secretaries, the girls commitment made their role vital to the campaign.In June of 1968 Bobby was assassinated and grief overwhelmed the Kennedy family and the Boiler room girls. It had not even been five years since the assassination of John F. Kennedy. Almost every summer, members of the Kennedy family had traveled to Marthas Vineyard to participate in the Edgartown regatta.1968 would to be an exception. Bobbys murder was a massive blow to the family and those close to them, but in particular to Ted. The Boiler room girls switched their attention to closing up Bobbys files and his campaign office. A keen sailor, Ted would participate in the regatta aboard a boat that once belonged to his brother Jack (McGinniss 534). Also participating was Ross Richards a personal friend of Teds (McGinniss 535), later to be an important witness in the Chappaquid*censored* plot. Robert Kennedys son, Joe, was also on the island. As a thank-you for all their hard work on Bobbys Presidential campaign, a party had been planned to which the Boiler room girls were invited. (Oppenheimer 375) The party was to be at a cottage, also known as the Lawrence cottage, a shor

Tuesday, March 10, 2020

15 Last Minute SAT Tips You Should Remember

15 Last Minute SAT Tips You Should Remember SAT / ACT Prep Online Guides and Tips You only have a couple days before the SAT (or maybe less than a day!), and you’re determined to ace this test! Whether you're looking for last-minute study tips, advice on how to prepare the day of the test, or test-taking strategies to maximize your scores, I've got you covered. Here are a bunch of handy last minute SAT tips that will help you stay focused and raise your scores. General Last Minute Studying Tips Ideally, you'll want to start studying for the SAT long before your test day in order to be well prepared for the exam. However, last minute studying can also be useful for learning some final pieces of information and being fully prepared.If you're studying right before the SAT, you should spend your remaining time wisely.Follow these tips to ensure that the extra effort pays off! Tip 1: Focus on Your Weak Spots It’s tempting to just â€Å"study† by taking a bunch of practice tests, but that can only help your scores so much.Now is the time to drill down into your mistakes and analyze the reasons why you made them. Make sure you understand the route to the correct answer and why your answer choice was incorrect.Even if you just do this for one section, you should start to see major score improvements. Tip 2: Be Time-Conscious You don’t want to be taken by surprise when you hear â€Å"time’s up† on the SAT, and you haven’t gotten to all the questions.Don’t take a whole practice test, but do a few questions and experiment with estimating how much time you’re spending on each.This will help you get a sense of how long 30 seconds or a minute feels so you'll know when you need to skip questions on the real test. You shouldn't be spending more than a minute on SAT Readingquestions or more than 30-45 seconds on SAT Writing questions. On the Math section, I also recommend initially spending no more than a minute on each question in both portions. You technically have more time per question on the calculator part than on the no calculator part, but it's better to be safe than sorry. If you linger too much, you won't have the chance to answer easy questions later in the section! Day of the Test Follow these tips on the morning of the SAT to ensure you start the test prepared and on the right foot. Tip 3: Sleep Strategically Go to bed early, and try to sleep at least seven hours the night before the test. Plan to wake up an hour earlier than you have to;if you just roll out of bed, you might still be sleepy when the test starts. You should be totally alert by the time you get to the test center. Tip 4: Don’t Take the Test Hungry Unless you’re one of those people who gets nauseous if you eat breakfast, you should try and eat before the test.Don’t eat too much (you don’t want to get sleepy again), but snack on something small and high in protein so your brain has something to work with, and visions of waffles don’t start dancing in your head during the test.Also,bring a couple of filling snacks that you can eat during breaks if you end up getting hungry again (nuts and granola bars are good). As for whether you should drink coffee...that depends on the person. If you're already a coffee addict, then you're probably fine with drinking a cup or two before the SAT. Don’t drink it if you’re not used to it because the caffeine could make you anxious and less focused on the test. Tip 5: Dress for Success You want to dress as comfortably as possible.Bring layers so you don’t get distracted by being too hot or too cold. You should also pack up everything you need for the test the night before to ensure that you don’t forget anything. Here's a list of what you should bring to the SAT in case you don't know: Admission Ticket Photo ID Two #2 pencils (non-mechanical) and an eraser Calculator Watch (there will be a clock, but it's easier if you can check the time on your wrist) Water and snacks Wear whatever is most comfortable for you. The testing room is a judgment-free zone. But you might want to take off the mascot head so that you have enough peripheral vision to see your answer sheet. During the Test You'll want to be on your "A" game for the entire SAT. Follow these tips to get the best test-testing experience. Tip 6: Don’t Freak Out It’s much easier said than done - sometimes the more I try to get out of my own head the less successful I am.But really try and shut out anxious thoughts that arise during the test. Do a little mini mindfulness session where you focus on your breathing and nothing else for a couple of seconds. This will lower your blood pressure and clarify your thinking. Remember, the most productive thing you can do right now is to keep on going even if some of the questions scare you.Don’t let yourself fall victim to the vicious cycle of anxiety - lost focus - less efficient test taking - can’t finish sections - MORE ANXIETY. Tip 7: Skip It If you come up against a difficult question, don’t spend a ton of time on it.Already spent a minute looking at a math or reading question and don’t know how to answer it? Skip it.Spent more than 30 seconds looking at a writing question with no success? Skip it. You can circle the questions you skip and come back to them at the end if you have extra time.If you let yourself get bogged down, you might not make it to future easier questions that could earn you more points. Tip 8: Always Guess There's no penalty for wrong answers, so make sure to put something down for every question. Even if it's a completely random guess, there's a chance you'll get it right and earn the point. Tip 9: Take the Breaks Even if you don’t feel like it, take advantage of breaks.They can help reduce your stress and remind you that there's a whole new world that exists outside the testing room.Eat a snack, use the bathroom - you’ll probably feel much more refreshed and prepared to take on the rest of the test. Tip 10: Check Your Answers! Have a few minutes at the end of a section?I know you’re tired, but go back and check your answers.Dumb mistakes are frustrating, and usually they can be corrected if you just look over the questions again. You can also use this time to make sure you filled out the answer sheet correctly and didn’t accidentally skip a question and bubble in the wrong answers. Tip : Use Evidence in Your Essay If you're planning on taking the (now optional) essay portion of the new SAT, you'll have to read a passage and analyze the author's argument. Make sure that you use direct evidence from the passage to back up your points and show the validity of your analysis. As you're reading the passage, underline any sentences or phrases that you think you might use in your essay to explain how the author builds an argument. Tip 12: Use Everything the SAT Gives You, and Take Shortcuts This applies to all sections of the SAT. If youthink you couldn’t possibly figure out the answer to a question, make sure you exhaust all resources at your disposal before guessing (although as I said, you can skip it on your first pass through the section!). Remember that this isn’t like a normal test. No one cares if you show your work or use the â€Å"right† method to solve a problem, so take shortcuts to solutions if you can find them. Here are some relevant things to keep in mind about each section: Reading On reading, don’t be intimidated by an unknown word. Especially on the new version of the SAT, you can almost alwaysuse context cluesto approximate its definition. Save time by skimming the passages in the reading section when you first get to them. If you need to you can read certain sections more closely later to answer specific questions. Take reading passages at face value.If the answer isn’t DIRECTLY supported by what you read in the passage, don’t choose it. Writing Watch out for the â€Å"no change† answers. If you notice you’re getting a lot of them (more than a quarter of your answers to questions that have "no change" as an option), check those questions again to make sure you didn’t miss something. Study thegrammar rules that are on the SAT, follow them, and don’t overthink it. Math Sometimes math problems will give you a diagram of a shape, and you're supposed to find an area, angle measurement, or other dimension. Usually, the most logical answer based on what you see is correct. For example, if you're trying to find the measurement of a tiny-looking acute angle, you can rule out 80 degrees as an answer. On the calculator portion of the Math section, use the computing power of your calculator to its full advantage. If you come across questions about graphs of equations, use the graphing function. At the same time, don't overuse your calculator to the point where it's costing you more time. Be smart about when you need it and when it's faster to just do things the old-fashioned way. And if you haven’t already, reviewthis list of formulas you should know for the SAT. If you start to do something crazy and complicated for a math problem, you’re probably going down the wrong path! The SAT tests simple concepts that are sometimes presented in weird formats. Above all, remember that multiple choice is a gift; the answer is right in front of you even if you don’t see it right away. Oh boy, I hope it's Multiple Choiceâ„ ¢! After the Test Even after you've finished the SAT there are still some important tips to keep in mind. Tip 13: Be Aware: You Can Cancel Your Scores If you're concerned about your scores because you know something went horribly wrong on the test, you are allowed to cancel them. You must submit your written request for cancelation to the College Board by midnight on the Wednesday after the test. For advice on whether you should cancel your scores and how to go about doing it, read this article. Tip 14: Taking the Test Again? Consider the Question-and-Answer Service or Student Answer Service If you know you're going to take the SAT again, you should think about ordering one of the services the College Board offers for you to review your scores in more detail. These can be very useful studying tools because they will show you your weak spots in a real test environment. For more information on these services, read this article. Tip 15: Don't Get too Stressed It's important to give yourself time to decompress and relax after the test! Try not to stress out too much about what may have gone wrong. It’s out of your hands now, and your time and energy are much better spent doing other things that you enjoy for the rest of the weekend. What's Next? Are you trying to decide whether to retake the SAT? This guide will help you make a decision. Then you can start planning when you'll register for the test again. If you want to get a head start on studying for your next test date, check out these study plans for sophomores and juniors, rising seniors, and our complete plan for all students. You should also figure out your target score so you can plan accordingly. Also, check out our guides for how to get an 800 on each section of the SAT to get more specific tips for raising your scores! Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep classes. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our classes are entirely online, and they're taught by SAT experts. If you liked this article, you'll love our classes. Along with expert-led classes, you'll get personalized homework with thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step, custom program to follow so you'll never be confused about what to study next. Try it risk-free today:

Saturday, February 22, 2020

Writing a event vividly Essay Example | Topics and Well Written Essays - 1000 words

Writing a event vividly - Essay Example Even with my nervousness, the girl noticed me and came closer, from her marvelous smile, and the first word from her gave me the courage to speak to her. Through the first conversation I could feel love feelings oozing out of my heart, as I conversed with her, Emma, as she told me her name was, was the girl I had been searching for, she was definitely the my destiny and the love of my life. Reading my story, one might think that I am too sentimental as a man, in my mind I now believed that love existed. From that supermarket moment, I laid siege to Emma, I did everything possible to win her heart over, I turned into this romantic guy I never thought I could be. Almost all my activities towards her were romantic, in most cases I found myself thinking about her and how our next date would be. After some time, my tremulous attention, and my unending pursuit made Emma say â€Å"yes† to my proposal of having a relationship with me. Emma and I were soon dating; obviously, we were in love, and no doubt that the relationship was the beginning of the happiest time of my life. At least, I thought that for I was flying high, the voice deep down kept telling me â€Å"you the luckiest man alive.† Every day I was planning something new and interesting to make Emma happy. Every minute I spent away from her seemed like a lifetime, the time I spent with her was the best moments of my life. We even had our places in parks, cinemas, cafes and just in the streets, we enjoyed each other’s time, to some extent, my future was clear Approximately, seven months into our romantic relationship, Emma told me that there was no future for us; apparently, her parents did not see me as a good life partner for their daughter. The case was that Emma’s family was against miscegenation; they were white Americans and did not want representatives of other nations or races to enter into their family. Moreover, there was a good marriage candidate for Emma, a son of her

Thursday, February 6, 2020

Marketing Plan for Saigontourist travel services Coursework

Marketing Plan for Saigontourist travel services - Coursework Example The "Marketing plan Saigontourist Travel Services" describes the way in which the service quality of the tourism industry will improve. Saigontourist is a renowned organisation which is observed to deliver continuous concentration over research and development initiatives in order to introduce innovative tour packages for its customers at frequent periodic intervals. It is worth mentioning that this might be considered as a major strength of the company which can facilitate the organisation to sustain in this fiercely competitive era of globalisation in the tourism industry. For this reason, it can introduce a travelling trip named ‘Cosy Viet’, including outstanding quality of services along with experienced consultants for its customers with the intention to provide them with highly satisfactory experience of travelling to all the implausible regions of Vietnam. It is in this context that the core product in terms of ‘Cosy Viet’ and similar other tour packa ges might assist Saigontourist to attain a higher level of customers’ satisfaction resulting in the overall augmentation of its profitability and its efficiency in relation to customer relationship management. Saigontourist is a state-owned travelling enterprise which desires to attain the largest section of market share in the tourism industry of Vietnam. Therefore, the organisation has been observed to deliberately attempt towards enhancing its brand image by improving its eminence and characteristics of services offered to the target groups. 3. Moreover, the introduction of ‘Cosy Viet’ is also expected to enhance the brand equity of Saigontourist resulting in the overall improvement of its prosperity. Based on this aspect, Saigontourist can also offer the facility of a knowledge tour guide in order to offer value added services at an efficient cost to its customers. This might significantly help the customers of ‘Cosy Viet’ to attain an overall view about the culture, beauty, nature and history of Vietnam and its neighbouring areas such as Dalat-Nha Trang, Da Nang-Hue and others. This in turn is most likely to facilitate in enhancing the dependency and satisfaction level of the customers further resulting in the ascendancy of Saigontourist4. In ‘Cosy Viet’ package, the consumers can also be rendered with extra facilities namely couple passes for luxury cruise day outs, old war site touring packages, river cruising tours and trips for Indochina. Moreover, varied types of insurances c an also be offered at a reasonable cost, in order to enhance customer gratification. Hence, it might facilitate Saigontourist to augment its brand value in the long run5. Price Pricing is the second most important aspect of marketing mix. In order to enhance the corporate image of Saigontourist, it shall be highly beneficial for the organisation to follow value-based pricing techniques, at the introduction stage of its new product, i.e. ‘